SOCIF is a smart mobility start-up that devises solutions to innovate the transit experience. Getting people moving is an important factor in the development of smart cities, and SOCIF uses edge computing to improve the customer experience journey with passenger counting solutions, estimated time of arrival (ETA) functions, and real-time fleet efficiency analyses.

Its ETA technology is already widely adopted across Hong Kong to improve the forecasting system for property shuttle buses and green minibuses.


With an established smart mobility concept, SOCIF now aims to explore new ideas in its upcoming partnership with The Community Lab. For its proof of concept, how will SOCIF be able to advance its existing technology to expand the company’s mobility products and services?

One way to take SOCIF to the next level is to experiment with how smart mobility technology can be used to improve the customer experience journey in a retail, commercial, and neighbourhood setting.